Why Many Employers Aren’t Mobile and What Is Needed to Get Started
Jobseekers’ behaviours are evolving and becoming more mobile-focused as technology advances; and so employers who don’t want to miss out on talent, need to keep up as well. But why are so many still lagging behind? Studies have found that 80 percent of businesses don’t have mobile-optimised career sites and a staggering 25 percent of JobSeekers will not apply for a job if the company’s career site is not mobile optimised. 29 percent of Australia’s top 100 employers drastically reduce their candidate pool by half because their career site is not compatible with iOS devices, such as iPads and iPhones.
Why many employers aren’t mobile?
1. The costs are high
While almost 45% of today’s jobseekers saying they believe employers should invest in providing a mobile experience, the enthusiasm for new technologies was not shared by employers, with only 9% saying they would invest in the latest technology, even if costs were high. When weighing up the cost and benefits on investing in systems for HR, businesses often neglect the potential of attracting talent, and associate mobile recruitment with high costs.
2. They’re simply lazy
A survey found that 55 percent of companies do not implement usability testing to make sure their content looks good on mobile phones or tablet computers. And, a quote from SmartRecruiter’s Founder and CEO simplifies how business’ that lag in ‘mobile recruitment’ are oblivious to jobseekers in one sentence:
“We’re not interested in connecting. It’s hard to engage with us. We’re outdated.”
3. HR is on the waiting list
We’re seeing the demand for companies going mobile, yet company career sites are put on the back burner. HR just does not appear to be a priority on the to-do list for businesses and many mobile experts are asking ‘why not?’ With google’s new preference to give mobile optimised sites a higher search ranking, businesses don’t have a mobile career sites are really shooting themselves in the feet. It’s evident that HR is still behind in terms of keeping up with the tech joneses of the rest of the business — but it shouldn’t have to be that way!
… So, what is needed to get started?
1. Mobile optimise your career site or use a third-party career site builder
As mentioned, google penalises the ranks of pages that aren’t mobile responsive, the best thing to do is to ensure your career site is mobile friendly across all phone, tablet and computer devices. If the cost and technical skills required for this is too high, then host your career site with a third party like Workible! Zero-technical skills required, quick and easy to set-up, and have your mobile candidates rolling in a minutes!
2. Simplify your application process down to 1-click!
Today’s jobseekers are brainwashed by the idea of simple, easy and mobile. The best talent don’t have time to read and fill out tedious forms. Simplify your application process and allow jobseekers to apply on any device. Narrow lengthy and complicated application forms down that JobSeekers can easily complete without having to sit in front of a computer.
3. User experience is everything
Remember, these candidates are on their phones — build your mobile candidate experience around touch. Keep your career site simple and clean with less emphasis on text and more focus on images or videos. Allow candidates to be able to swipe between jobs or easily navigate through the site pages and functionality. If your application process does need to be a tad long, ensure that you’re providing them the ability to save and come to it later, and a consistent user experience between mobile and the web.
4. Video Interview
Provide job candidates with a true mobile experience, by offering them the option to participate in a video interview. Platforms, such as JobGetter that caters for video interviewing make it easy for JobSeekers, who are constantly on the go or don’t have a webcam, to take part in the interview process via mobile applications. While video interviews shouldn’t replace the in-person interview, video interviews can serve as a great tool for screening job candidates. Additionally, one-way video interviews, provide JobSeekers with a convenient way to showcase their personality and skill set early in the hiring process.
As the workforce becomes more mobile, employers should follow as well. Companies that aren’t ready for mobile are simply losing out on top candidates! I hope the suggestions above can help you get started on providing a mobile experience for your candidates — feel free to share your feedback below.
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